Starbucks is perhaps one of the most recognized coffee shop brands in the world. If the gut check is true, indications point towards the possibility the coffee shop empire might gain a foothold in Tagbilaran.
Netizens got excited last week after learning there an indication the famous coffee shop brand may be on its way to Tagbilaran City.
The stir was caused by a post made by Mayor John Geesnell Yap on his Facebook fan page showing the upper portion of what seems to be a letter.
The portion showed the iconic logo of Starbucks featuring a mermaid and colored in green.
The post read, “Mao na ba kaha ni? Ang hiligog(coffee emoji) ang nakahibaw sa logo. (high five emoji).
The post immediately went viral as there were 4,200 people reacted to the post and was shared more than a thousand times.
Immediately the commenters on the post showed their excitement about the prospect of Starbucks coming to Tagbilaran.
Tribune made a quick check for confirmation from the city mayor about the post via text message.
Yap replied Starbucks just submitted a “letter of interest.”
Still, netizens could not contain their excitement about the possibility of having the iconic coffee shop brand to compete with homegrown coffee shops and other national or international coffee shop brands already in Bohol.
Some of the netizens are already planning to visit Starbucks when it indeed opens shop in Tagbilaran.
THE RESULT OF GOOD PERFORMANCE
The Tribune reached out to City Administrator Edi Borja for comment and confirmed about the people behind Starbucks showing “interest” to open a branch in the city. He confirmed the Starbucks people indeed sent a letter to the office of the city mayor.
Borja said the move of Starbucks shows the dynamism of the city government in terms of attracting new investors to the city.
“Nakita nilanga very vibrant ang (a)to economy,” said Borja via text message to the Tribune on Friday.
He said it is possible investors took notice of the fact Tagbilaran is one of the most competitive component cities in Region 7 and a recent recipient of the Seal of Good Local Governance (SGLG).
Tagbilaran earned its first SGLG last year after passing through tough criteria set by the Department of Interior and Local Government (DILG).
Also, it was reported the city had increased the business tax collection from P155 million in 2018 compared to P117 million in 2017.
WHAT IS STARBUCKS?
To some who might not know, Starbucks is one of the globally recognized brands in the retail coffee industry. Starbucks, also known as SBUX, has been in the Philippines since 1997 with its first coffee shop opened in Ayala, Makati City. The brand was brought into the country by the Rustan’s Coffee Corporation.
Today, Philippines has at least 2,000 branches of Starbucks scattered all over.
Since then, Starbucks expanded to other areas in the Philippines including several branches in neighboring Cebu province.
If plans do carry on, this may be the first Starbucks outlet outside of Cebu in Central Visayas. (Dave S. Albarado)